Marketing Strategy - 2020

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The entire marketing strategy is drafted with patient /consumer/customer at the center focus. India as a country, for this purpose, frankly, can be divided with the educational & financial status of the consumer. Educational Status, in a sense that, the product he/she is consuming should be made totally known to him at his/her understanding level. Financial level, it means, that the product he/she is consuming should be affordable for the full dose & full course.
The marketing strategy consists of selection, training & follow-up of unit segment at 3 different levels viz, PPR& Distributor, Patient, Doctor.

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The entire PAT Product gamut should be divided into 3 segments :
1) Good Nature Series (G.N. Series) Price Range below Rs.100/-
2) Caring Medicines (C.M.Series) Price Range below Rs.250/-
3) Rare Medicines (R.M.Series) Price Range above Rs.250/-